Australia could consider developing an attraction similar to Dubai's Atlantis Palm resort to help attract more overseas visitors, claims a conference speaker. Speaking ahead of the Australian Tourism Directions Conference, Professor Ian Harper explained that more investment needs to be made to ensure that holidaymakers continue to be tempted to take flights to Australia.
In particular, he called for the creation of new ambitious projects and infrastructure developments to ensure the country continues to compete with emerging holiday destinations. "We need to be imaginative and think very laterally," explained Professor Harper.
He added: "If we were to keep our share constant we would have to build a whole bunch of new hotels and rebuild our tourism structure."
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